Background

Since its humble beginnings as a one-woman operation in 1989, and its purchase by partners Ansa Terblanche and Lynne Landman more than a decade later, Z PR has evolved with the times into a dynamic consultancy offering the full range of corporate communication and public relations services. Z PR has established a proven track record in creative achievement, earning the company a reputation for professional and innovative performance.

Over the past 22 years, Z PR has acquired other public relations companies - including Louise Klopper Promotions. These acquisitions gives the company access to a wide range of highly professional and specialised media and marketing skills, allowing us to meet even more exacting standards of client service.

Z PR operates mainly in the Free State and Northern Cape – two regions that have suffered neglect by major companies in the past. The company’s services also extend to clients outside these areas. A commitment to service excellence – founded on a dynamic combination of creativity and organisational efficiency - has positioned Z PR as a market leader in the area.

Positioning

Z PR is positioned very well in the local market, which has seen increased fragmentation in recent years thus contributing to the increased entry of national competitors. We believe this indicates the start of a consolidation phase, signalling the maturation of this sector in the central region. In light thereof, the incorporation of the three other communication agencies makes excellent strategic sense on various levels. On one level it leverages the very clear synergies between our businesses in a market that is stepping out of adolescence and positioning us to deliver an even more complete service. On another level, it evens out our business cycle, as the other businesses had complimentary peak cycles.

Company

The company consists of three operational divisions, namely Experiential, Experiential Media, and Public Relations. These three divisions combined, service almost the full gamut of marketing communication activities, including advertising, sales promotion, and public relations services. We believe in and continually strive towards creative excellence, a results based work ethic, and a strategic approach to solving the marketing challenges faced by our clients.

The Team

Part of Z PR's success is contributed to the dedicated team of professionals that work together as a unit. If you would like to read more about the team, click here.