Public Relations

Represent the Brand!

Public Relations or PR in short, is a very broad subject.

PRISA, the Public Relations Institute of Southern Africa, defines PR as the management, through communication, of perceptions and strategic relationships between an organisation and its internal and external stakeholders. 

Ok – so what does this really mean – one might ask?

Essentially Public Relations is those things that a company does to create a better relationship with people inside and outside of the organization.

In general Public Relations activities can consist of the following: generating publicity, newsletter articles or staff communications, media releases, news channels distribution, media planning , sponsorships, social responsibility projects, question and answer lists, interviews with the media, editorials, special events management , tradeshows to name but a few.

Click below to learn more.


To cover a broad range of relationships and goals with many groups including employees, investors, and neighbors, special-interest groups, governments and others.



  • Newsletter development, design and distribution

To create communications through multimedia knowledge and skills, like art, photography, design of brochures, booklets, reports, corporate advertisements and occasional publications; recording and editing audio- and videotapes and preparing audiovisual presentations.



  • photography
  • design of brochures
  • booklets
  • reports
  • corporate advertisements
  • publications
  • recording and editing audio- and video
  • preparing audiovisual presentations.

To assist with training – working with executives and other organizational representatives to prepare them for dealing with the media and for presentations and other appearances. Practitioners could also help with in-service staff development.



  • Social media training workshops
  • Public Relations workshops

To do research in order to plan programs responsive to problem situations; including monitoring program implementation, assessing its impact to evaluate effectiveness.



  • Marketing research that should determine:
    • what your customers want (the product);
    • provide them with the service they want – where they want it (place);
    • at the right prices;
    • supported by the right marketing strategy.
  • Types of marketing research we offer:
    • development of marketing research questionnaire
    • telephonic interviews;
    • training staff to do effective telephonic interviews;
    • face-to-face interviews
    • mystery / ghost shoppers
    • email surveys
    • Facebook surveys
    • Internet / website polls

To help with media liaison and placement – contacting news media, magazines, Sunday supplements, freelance writers and trade publications with the intention of getting them to publish / broadcast news and features about the organization.



  • Media releases
  • Radio interviews
  • Media liaison

To help with editing of special publications, employee newsletters, shareholders reports and other communications directed at internal and external groups.



  • Writing of professional profiles
  • Writing of press kits
  • Language editing and grammar check of correspondence, website text, etc
  • Writing of radio copy
  • Writing of media releases
  • Writing newsletter copy, etc

To organise a variety of functions ranging from media conferences, conventions and exhibitions to open house days, anniversary celebrations, fund-raising events, contests, award programs and sponsorships.



  • Media conferences
  • Conventions
  • Exhibitions
  • Open House Days
  • Anniversaries
  • Celebrations
  • Fund-raisers
  • Contests
  • Award Ceremonies
  • Sponsorships
Some of our PR projects

South African Breweries (SAB) Central Region Beer Tasting Competition

The South African Breweries (SAB) Central Region Beer Tasting Competition was held on Friday 4 August 2017 at the SAB Central Region’s The Lion’s Den. The event was hosted by Kgosi Mogotsi – Corporate Affairs Manager of SAB Bloemfontein and Anton Erasmus, SAB Trade Brewer......

SAB Rise Against Hunger

On Monday 31 July 2017, South African Breweries Central Region in partnership with Rise Against Hunger, donated 150 food parcels to needy students at the Motheo TVET College. This initiative, which formed part of SAB’s Mandela Day Month, is one of many projects where the company......

Spec-Savers Design Competition

Spec-Savers South Africa is very excited to share their new competition in which they are looking for young creative talent! Spec-Savers is looking for new designs for our CSI initiative – ‘Spec-Savers Charity Cloths’. Every time a customer purchases glasses – they purchase a lens......

BBC Theatre Benevolent Fund Function

The Bloemfontein Business Chamber (BBC) hosted a special event at the Summerwood restaurant in the Odeion building on Thursday, 20 July 2017,  as part of the Free State Arts Festival for the benefit of the Theatre Benevolent Fund. The Theatre Benevolent Fund exists for everyone......

Advanced Certificate for Teachers (Act) 100% Online Programme

Recently South Africa’s Minister of Basic Education, Mrs. Angie Motshekga has emphasised the need for large scale, collaborative and substantive change to consistently provide equity, quality, and inclusive life-long learning opportunities for all learners across every school in South Africa. It is exactly that kind......

Iphahamise Child & Youth Care and SAB Dream Big

On Wednesday 14 June 2017, South African Breweries Central Region, Coca-Cola Central and Nissan joined forces to bring hope to the Iphahamise Child And Youth Care Centre in Batho location, a township in Mangaung. The three corporates donated more than R250,000’s worth of items in......

SuperSport Media Quiz 2017

The SuperSport Media Quiz is an annual event that takes place across all the major regions in the country. Sport Media teams from across the Free State and Northern Cape gather to participate in this fun annual quiz hosted by SuperSport.  Well-known television personality Neil......

SuperSport Rugby Challenge commentator search down to 12

SuperSport Rugby Challenge commentator search down to 12 Johannesburg, April 8 – The World of Champions’ search for six new rugby commentators is down to 12. The top 12 were selected on Saturday evening from a group of 44 who had all progressed to the final auditions in......

You could be SuperSport’s next rugby commentator

You could be SuperSport’s next rugby commentator SuperSport is looking for new rugby commentators to headline the SuperSport Rugby Challenge and have earmarked you to fulfil this role. Before being handed a contract and getting introduced to your new co-workers, who include the likes of......