The South African Breweries (SAB) Central Region Beer Tasting Competition was held on Friday 4 August 2017 at the SAB Central Region’s The Lion’s Den. The event was hosted by Kgosi Mogotsi – Corporate Affairs Manager of SAB Bloemfontein and Anton Erasmus, SAB Trade Brewer......
Public Relations or PR in short, is a very broad subject.
PRISA, the Public Relations Institute of Southern Africa, defines PR as the management, through communication, of perceptions and strategic relationships between an organisation and its internal and external stakeholders.
Ok – so what does this really mean – one might ask?
Essentially Public Relations is those things that a company does to create a better relationship with people inside and outside of the organization.
In general Public Relations activities can consist of the following: generating publicity, newsletter articles or staff communications, media releases, news channels distribution, media planning , sponsorships, social responsibility projects, question and answer lists, interviews with the media, editorials, special events management , tradeshows to name but a few.