Public Relations

Represent the Brand!

Public Relations or PR in short, is a very broad subject.

PRISA, the Public Relations Institute of Southern Africa, defines PR as the management, through communication, of perceptions and strategic relationships between an organisation and its internal and external stakeholders. 

Ok – so what does this really mean – one might ask?

Essentially Public Relations is those things that a company does to create a better relationship with people inside and outside of the organization.

In general Public Relations activities can consist of the following: generating publicity, newsletter articles or staff communications, media releases, news channels distribution, media planning , sponsorships, social responsibility projects, question and answer lists, interviews with the media, editorials, special events management , tradeshows to name but a few.

Click below to learn more.


To cover a broad range of relationships and goals with many groups including employees, investors, and neighbors, special-interest groups, governments and others.



  • Newsletter development, design and distribution

To create communications through multimedia knowledge and skills, like art, photography, design of brochures, booklets, reports, corporate advertisements and occasional publications; recording and editing audio- and videotapes and preparing audiovisual presentations.



  • photography
  • design of brochures
  • booklets
  • reports
  • corporate advertisements
  • publications
  • recording and editing audio- and video
  • preparing audiovisual presentations.

To assist with training – working with executives and other organizational representatives to prepare them for dealing with the media and for presentations and other appearances. Practitioners could also help with in-service staff development.



  • Social media training workshops
  • Public Relations workshops

To do research in order to plan programs responsive to problem situations; including monitoring program implementation, assessing its impact to evaluate effectiveness.



  • Marketing research that should determine:
    • what your customers want (the product);
    • provide them with the service they want – where they want it (place);
    • at the right prices;
    • supported by the right marketing strategy.
  • Types of marketing research we offer:
    • development of marketing research questionnaire
    • telephonic interviews;
    • training staff to do effective telephonic interviews;
    • face-to-face interviews
    • mystery / ghost shoppers
    • email surveys
    • Facebook surveys
    • Internet / website polls

To help with media liaison and placement – contacting news media, magazines, Sunday supplements, freelance writers and trade publications with the intention of getting them to publish / broadcast news and features about the organization.



  • Media releases
  • Radio interviews
  • Media liaison

To help with editing of special publications, employee newsletters, shareholders reports and other communications directed at internal and external groups.



  • Writing of professional profiles
  • Writing of press kits
  • Language editing and grammar check of correspondence, website text, etc
  • Writing of radio copy
  • Writing of media releases
  • Writing newsletter copy, etc

To organise a variety of functions ranging from media conferences, conventions and exhibitions to open house days, anniversary celebrations, fund-raising events, contests, award programs and sponsorships.



  • Media conferences
  • Conventions
  • Exhibitions
  • Open House Days
  • Anniversaries
  • Celebrations
  • Fund-raisers
  • Contests
  • Award Ceremonies
  • Sponsorships
Some of our PR projects

Tickets for WWE® Live South Africa available this Wednesday 13 December 2017

JOHANNESBURG, South Africa & STAMFORD, Conn. December 11, 2017 Tickets for WWE LIVE SOUTH AFRICA in Cape Town, Johannesburg and, for the first time, Pretoria, will be available this Wednesday, December 13 at 9 am from and The WWE LIVE SOUTH AFRICA tour......

Let’s Play Physical Education Challenge Finals 2017!

Johannesburg, October 19 – The third year of the biggest school sport initiative in South Africa, The Let’s Play Physical Education Challenge, reaches its peak on Friday, October 27. The Challenge is a nation-wide event targeted at Grade 4’s and 6’s from among South Africa’s 18......

UJ at the forefront of innovation with new Online Masters Programmes

On Monday 9 October 2017 the University of Johannesburg (UJ), in partnership with Academic Partnerships launched three new 100% online Masters Degree programmes. The programmes are:  a Master of Public Health, a Master of Public Management and Governance, and a Master of Education in Information......

South African Breweries support SA football – 4 October 2017

On Wednesday 4 October 2017, the South African Breweries Central Region (SAB) and the South African Football Association (SAFA) had their official handover ceremony of several football technical kits. This initiative is part of a national roadshow to magnify the fundamentals and importance of training......

South African Breweries (SAB) Central Region Beer Tasting Competition

The South African Breweries (SAB) Central Region Beer Tasting Competition was held on Friday 4 August 2017 at the SAB Central Region’s The Lion’s Den. The event was hosted by Kgosi Mogotsi – Corporate Affairs Manager of SAB Bloemfontein and Anton Erasmus, SAB Trade Brewer......

SAB Rise Against Hunger

On Monday 31 July 2017, South African Breweries Central Region in partnership with Rise Against Hunger, donated 150 food parcels to needy students at the Motheo TVET College. This initiative, which formed part of SAB’s Mandela Day Month, is one of many projects where the company......